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FaxBack Empowers Mortgage
Industry
with
FAXability™ Broadcast Application
Eliminates the Complications of
Faxing Large Volumes of Personalized Documents or Rate Sheets
TIGARD, Ore. -
September 10, 2002 - FaxBack® Inc., the developer of FaxBack flagship fax-on-
demand technology and NET SatisFAXtion fax server software, today
announced the availability of FAXability Broadcast software bundles
for the mortgage industry.
Aimed at the mortgage market, FAXability Broadcast is an
easy-to-use and browser-based solution for distributing high-volume,
personalized, business-critical documents or rate sheets. The
software works in conjunction with the company’s widely popular fax
server, NET SatisFAXtion, to provide mortgage companies with a total
messaging solution for broadcast faxing.
In today’s volatile market, if there is one thing mortgage
lenders can be sure of, it’s that interest rates will change - often
several times a day. With the need to communicate changes to brokers
quickly and with minimal effort, many mortgage companies like
Flagstar Bank, Wells Fargo, Creve-Couer, Fieldstone Mortgage and NBA
Group have turned to FaxBack for help.
“FAXability Broadcast gives mortgage companies a simple, powerful
– yet cost-effective – tool for delivering highly personalized
faxes, ” said Art King, president at FaxBack, Inc. “With just a few
clicks of a mouse, lenders can now prepare custom mail-merge fax
documents. This software is an order of magnitude faster and easier
to use than other broadcast solutions and even service-based
offerings.”
Easy-to-Use Interface For Non-Technical Mortgage Staff Members
FAXability Broadcast features an intuitive, unified interface
that allows mortgage professionals of all levels of technical
expertise to send dozens, hundreds – even thousands – of faxes
effortlessly. Lenders can maintain total control of fax broadcast
jobs by queuing multiple broadcast jobs and then sending them
simultaneously, starting and stopping jobs on-the-fly, scheduling
during off-peak hours and resending failed or updated records.
Personalize Rate Sheets with Mail Merge
Research has long shown that customized messages are essential to
successful response rates. With FAXability Broadcast lenders set-up
fax broadcasts from a Microsoft Word document using Word’s Mail
Merge feature to incorporate personal information for each
recipient. Custom cover pages and header information can be easily
tailored with just a few simple clicks. This approach allows
mortgage companies to create and execute highly segmented pieces
while combining the distribution power of broadcast fax with 1–on–1
communications. Audiences can be instantly reached via fax by
replacing the more time-consuming, costly and labor-intensive
methods such as direct mail, manually sending via traditional fax
machines or using a costly fax service bureau. Typical
return-on-investment is less than 2 months or one loan closure.
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